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    <loc>https://sydneyngdesignandwriting.com/graphic-web-design</loc>
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    <lastmod>2025-03-12</lastmod>
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      <image:title>Graphic + Web Design</image:title>
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      <image:title>Graphic + Web Design</image:title>
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      <image:title>Graphic + Web Design</image:title>
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      <image:title>Graphic + Web Design</image:title>
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      <image:title>Graphic + Web Design - 2019 Calendar Poster</image:title>
      <image:caption>2019 Calendar designed in poster format. I designed this calendar for myself around my future goals. I was inspired by science fiction, retro-futurism, and film noir.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1544832190865-XF3JFLOYP9ZB6LVO9QAS/IMG_0480.jpg</image:loc>
      <image:title>Graphic + Web Design - Orihon Book-Folded View 1</image:title>
      <image:caption>Orihon book (accordion-style) created for a client. The book illustrates client’s relationship with nature. The client told me that she hikes and goes to the beach to “escape” from nature. I used this information to create a surreal, daydream environment that starts and ends with a foggy cityscape.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1551904485767-7LSMAWKS8R5T72GAKKDR/IMG_0897.jpg</image:loc>
      <image:title>Graphic + Web Design - Senior Project Design Show</image:title>
      <image:caption>As part of the Design Gallery Committee for my class’s B.A. Design Studies Senior Project, I organized the posters, branding kits, and books for various design students with other committee members. My tasks included curating and arranging student work according to color, composition, and design elements. I aided in the creation of email blasts and promotional posters for the show. In addition to the work of other students, three of my own projects were included in this installation.</image:caption>
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      <image:title>Graphic + Web Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1643483179102-B40NUHAT1HW1VIGSRYZI/Presentation+Poster+COMM+201.png</image:loc>
      <image:title>Graphic + Web Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1545070689183-XCPLPUUX61E2EI9KH39I/Ng_ProcessBook_Page_01.png</image:loc>
      <image:title>Graphic + Web Design - Process Book</image:title>
      <image:caption>Booklet containing notes, sketches, and analysis of undergraduate projects. In this book, I detailed my creative process from start to finish. Also included are a dedication to one of my favorite designers, Shepard Fairey, my business card, my resume, pictures of my gallery show, and reflections on design as a whole.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1676481640293-I9MI6M9P4E0QDWSOVYLZ/Sydney%2Bnew%2Bstaff%2Bprofile%2BFINAL.jpg</image:loc>
      <image:title>Graphic + Web Design - Staff Profile</image:title>
      <image:caption>Created a new social media graphic template for introducing new SPUR (San Francisco Bay Area Planning and Urban Research Association) staff on social media. Standardized this template for all new hires during my time at SPUR. More examples of staff profiles are available at instagram.com/spur_urbanist</image:caption>
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      <image:title>Graphic + Web Design - November 2022 SPUR Voter Guide</image:title>
      <image:caption>Published and promoted November 2022 SPUR Voter Guide on the SPUR website, which was the second-largest voter guide in SPUR history. Worked with subject matter experts in the policy department to launch social media and email marketing campaigns. Gathered analytics to determine the reach of the campaign, and used that data to improve the promotion of subsequent voter guides. Used data-driven digital marketing tactics to direct 70,000+ pageviews toward the voter guide landing page within the first month of publication, triple the number of pageviews from the previous voter guide. Also published and promoted the July 2022 SPUR Voter Guide.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b40290eaa49a1eebe8c7d8e/1544833078648-64P6CMKFANLV2VDBKDGH/FINALP3_Brand_Campaign_Template+copy_Page_04.png</image:loc>
      <image:title>Graphic + Web Design - Pet Toy "Rami" Branding Campaign</image:title>
      <image:caption>Mock branding campaign for smart pet toy. Along with other members of my branding team, I built a campaign for Rami, a mobile pet toy. Campaign includes a logo, data sheet, target market infographic, marketing methods, and web presence guide. Contributed to the visual design, research, and copywriting aspects of this campaign. Original product link here.</image:caption>
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      <image:title>Graphic + Web Design - Conservation Efforts Poster</image:title>
      <image:caption>Designed and wrote copy for a mock advertisement to emphasize the delicate nature of the environment. More specifically, I wanted to focus on the predatory relationship between human consumption (not consumption as in eating, but as in being a consumer), endangered species, and paper conservation. The origami figures were photographed by me and digitally grafted into the composition.</image:caption>
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      <image:title>Graphic + Web Design - Content Map-The Center for Public Integrity</image:title>
      <image:caption>Typographic content map displaying various aspects of Journalism and Truth. This is a concept project for a mock client, The Center for Public Integrity. Designed, researched, and wrote copy for this project.</image:caption>
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      <image:title>Graphic + Web Design</image:title>
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    <image:image>
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      <image:title>Graphic + Web Design - Social Media Slideshow for Policy Work</image:title>
      <image:caption>Created graphics and wrote copy for a social media “slideshow” that breaks down various areas of focus for recovering Downtown San Francisco after the COVID-19 pandemic. Copy is based on a larger SPUR policy report. This specific slideshow has the highest engagement on SPUR’s Instagram page of any post of all time. To see the full slideshow, along with other examples of similar social media graphics, visit SPUR’s Instagram page.</image:caption>
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      <image:title>Graphic + Web Design - Stanford Neurology Internal Portal Landing Page</image:title>
      <image:caption>Internal Portal landing page for Stanford University, School of Medicine, Department of Neurology and Neurological Sciences. This web portal was created using Adobe Experience Manager. As internal communications associate for Neurology, I have sole responsibility over designing and managing this portal. The portal provides resources for faculty, residents, fellows, postdoctoral researchers, and administrative staff in areas such as communications, finance, human resources, facilities management, and more.</image:caption>
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  <url>
    <loc>https://sydneyngdesignandwriting.com/academic-writing-research</loc>
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    <lastmod>2023-03-24</lastmod>
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  <url>
    <loc>https://sydneyngdesignandwriting.com/academic-writing-research/2021/8/28/the-posthumanist-impact-of-interior-design-in-cyberpunk-films-on-real-world-speculative-design</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-22</lastmod>
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  <url>
    <loc>https://sydneyngdesignandwriting.com/academic-writing-research/2021/8/30/ikea-using-design-to-communicate-the-inherent-humanity-of-the-applied-arts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-22</lastmod>
  </url>
  <url>
    <loc>https://sydneyngdesignandwriting.com/academic-writing-research/2022/1/16/bending-the-rules-of-entertainment-foucauldian-postmodernism-and-new-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
  </url>
  <url>
    <loc>https://sydneyngdesignandwriting.com/marketing-creative-writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-23</lastmod>
  </url>
  <url>
    <loc>https://sydneyngdesignandwriting.com/marketing-creative-writing/2023/3/23/spur-marketing-brief-for-automated-traffic-safety-systems-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
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  <url>
    <loc>https://sydneyngdesignandwriting.com/marketing-creative-writing/2023/3/23/building-life-through-motion</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
  </url>
  <url>
    <loc>https://sydneyngdesignandwriting.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-12</lastmod>
  </url>
  <url>
    <loc>https://sydneyngdesignandwriting.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-12</lastmod>
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      <image:title>Resume</image:title>
      <image:caption>Download a PDF of my Resume. To see a more detailed list of my experience and skills, visit my LinkedIn profile.</image:caption>
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