Marketing+Creative Writing

This is a marketing brief for promoting a SPUR article about the impact of automated speed safety systems on racial and economic equity.

My goals are to use various channels of communication to articulate the thesis of the article for audience members of different knowledge levels, form engaging bonds between our audience and SPUR, understand how the interface of a platform affects the perception of our content and organization, create appropriate associations between visuals, language, and our message, and break the “ceiling” of our current audience count/demographics

People love to humanize objects. Ancient Egyptians depicted their gods as animal hybrids. Chevron’s commercials feature talking cars. Mickey Mouse has a pet of his own. Chico Bicalho, Brazillian designer for Kikkerland, does just the same with his wind-up toy line.