Published and promoted November 2022 SPUR Voter Guide on the SPUR website, which was the second-largest voter guide in SPUR history. Worked with subject matter experts in the policy department to launch social media and email marketing campaigns. Gathered analytics to determine the reach of the campaign, and used that data to improve the promotion of subsequent voter guides. Used data-driven digital marketing tactics to direct 70,000+ pageviews toward the voter guide landing page within the first month of publication, triple the number of pageviews from the previous voter guide.
Also published and promoted the July 2022 SPUR Voter Guide.
Collaborated with corporate relations team and web developer to redesign business member affinity group webpages, which are used by the development department to educate corporations on the benefits of becoming SPUR members. Updated the visual hierarchy and added functionality such as a moving photo carousel that can be updated by development department members who may have limited web development experience. Maintained website brand consistency between redesigned webpages and the rest of the SPUR website.
Click here to see the SPUR Civic Tech Council page
Click here to see the SPUR Planning and Architecture Council page
Click here to see the SPUR Urban Infrastructure Council page